Aviva is another example of a Keiretsu with a European edge. Aviva plc is the holding company but it propagates the brand name all the way down the business:
Aviva Equity Release
Aviva Pensions
Aviva Annuities
Aviva PPI
Aviva Life
Etc. You get the idea. The power of the brand goes through its veins to the holder. That is the power of the group that the naming incident I mentioned earlier fails to take advantage of.